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How to Write a Strategic Purpose Statement

A community-based strategic purpose statement should clarify three things: who your community is for, the purpose of this community in the now and the future, and what they will gain from using your community.

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Carrie Melissa Jones

John Ragsdale

John Ragsdale is the distinguished Vice President of technology research for TSIA. His area of expertise is in assisting enterprise technology firms with the selection and value realization of tools and platforms, with a constant focus on the customer experience. John drives TSIA's highly regarded technology research agenda, delivering insightful thought-leadership research and analysis on the most pressing issues facing business leaders to enable them to better plan and execute their strategies. Prior to joining TSIA, John spent over six years at Forrester Research as Vice President and Research Director. During his career, he has held product management and marketing positions at various service and support technology vendors, including Clarify, Answer Systems, Platinum Technologies, and Nortel Networks. He has been involved in customer service throughout his career, including over 10 years managing both the internal and external customer support organizations for a global retailer. John is the author of “Lessons Unlearned,” which chronicles his career inside the customer service industry, and contributing author to “How Companies Succeed in Social Business.”

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