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How to Write a Strategic Purpose Statement

A community-based strategic purpose statement should clarify three things: who your community is for, the purpose of this community in the now and the future, and what they will gain from using your community.

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Carrie Melissa Jones

Emilia D'Anzica

Emilia D’Anzica is a strategic management consultant and founder of Customer Growth Advisors. She is a metrics- driven builder of customer success and marketing teams and programs, specializing in creating and operationalizing customer journeys, building employee training programs, and coaching high-achieving executives. She also teaches conflict management and customer success best practices. After nearly 20 years of working globally, primarily in the tech Industry, she has a deep understanding of best practices in scaling business operations and post-sales programs. Emilia holds a BA from the University of British Columbia, a Transglobal Executive MBA from Saint Mary’s College of California and is PMP® and Scrum® certified. You can reach Emilia at

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