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How To Create Community Member Personas

You may think that creating fancy strategy documents and perfectly-designed personas is a waste of time. I’m here to tell you: you’re probably right.

The truth is, the way that most organizations create community member personas is a complete waste of time. They are based on stereotypes, generalizations, or social media posts. As such, they can actually deepen community engagement problems and cause harm.

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Carrie Melissa Jones

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