Introduced in June 2011, and as a spin-off of streaming platform Justin.tv, Twitch is the world’s leading social video platform and online community for gamers and video game culture. Every day, just under 10 million visitors gather to watch and talk about video games. Community members visit the site to stream and watch gameplay, and interact around these shared passions.
If you have a product, you’re almost expected to have an online community component. However, community managers have put too much emphasis on member adoption in the past year, and instead, need to focus more on nurturing and engaging the members they already have. Here are three predictions for 2017 on engaging existing members in product communities.
With the amount of investment options out there, it can tough to decide where to dock your cash. Financial services power-houses are helping the novice investor navigate the “green” sea with online community solutions.
The Schwab Trading Community is an online social network where Schwab clients can participate in timely discussions with like-minded traders on both short and long-term investing topics, gain exclusive access to Schwab and third party trading experts via blogs, tips, tricks and tutorials on Schwab’s trading platform, and live financial webinars.
Your online community is made up of your brand’s most avid fans. They are there because they use and love your products and services and want to network with other customers just like them.
Back in 2007, there were very few online options out there for small business owners looking for [free] help to run their business. And it’s unlikely they’re an expert in all facets of starting and managing their business. To minimize costs, they, more often than not, need to wear multiple hats, especially if they’re just starting out. Creating a marketing plan might come easy, but be completely lost when it comes to cash management or tax considerations for example.
As a company who offers products and services to small business owners, Bank of America heard this time and time again within their banking centers and through their own market research. Bank of America saw an opportunity.
They wanted to partner with these small business owners, help them achieve their dreams of owning and operating a successful business, and allow them to exchange ideas and information, and benefit from the experience of others.