Chris G.

[Gaming] The Great Divide: Separating Game Distribution Platforms from Your Community

It’s easy to get distracted by bells and whistles. In the age of the digital marketplace, there are superfluous options galore, offered by competing distribution platforms fighting for your attention. Sure Steam is king, but newer platforms like GOG, Desura, and Origin have disrupted the playing field with unique advantages, better deals and exclusive content.

While Steam’s leadership won’t be challenged any time soon, it has to be said that even though a lot of their features look great on paper, they simply don’t bring any significant value to content creators – not those interested in building a community past their reviews page, that is. Continue reading

[Gaming] The Pitfalls of Ratings-Driven Communities

We need to separate user-reviews from critics-reviews

Ratings Communities Gaming Reviews

The digital marketplace has become a river of reviews. Scores, stars, thumbs up and down drive the vast majority of digital purchases, empowering the average consumer like never before.

Dissatisfied with a business?

Leave a public display of frustration on social media and a rep will likely contact you within 48 hours to fix it with a fast remedy. Mobile apps constantly fish for positive reviews, not because they want your opinion, but to catch more stars than the competition, for the sole purpose of boosting their page rank higher. Continue reading

Optimizing Offline Engagement

Designing a great game takes immense skill, precision, and patience. From mechanics to aesthetics, mastering the intricacies of creating a consistent, compelling and unique experience can take a lifetime.

As if the challenge of creating products for an ever-changing audience wasn’t great enough, the struggle to stand out in an already oversaturated market can be the final nail in the coffin for even the most promising and talented studios. Ultimately, though, the market defines which games succeed. Very few are a “guaranteed success”, like cheaply-made movies in a beloved franchise. For small development teams, the feat is next to impossible. Continue reading

[Gaming] What They Don’t Tell You About Kickstarter Campaigns for Indie Developers

Since 2009, Kickstarter has become a household name. They’ve turned digital crowdfunding from a niche industry into a massive global phenomenon (alongside similar services like Indiegogo and Fig). In the last seven years, Kickstarter has received an astonishing $3 billion in pledges to successfully fund over 120,000 projects across a wide variety of industries. This is nothing short of amazing. Continue reading