Chris G.

[Gaming] The Pitfalls of Ratings-Driven Communities

We need to separate user-reviews from critics-reviews

Ratings Communities Gaming Reviews

The digital marketplace has become a river of reviews. Scores, stars, thumbs up and down drive the vast majority of digital purchases, empowering the average consumer like never before.

Dissatisfied with a business?

Leave a public display of frustration on social media and a rep will likely contact you within 48 hours to fix it with a fast remedy. Mobile apps constantly fish for positive reviews, not because they want your opinion, but to catch more stars than the competition, for the sole purpose of boosting their page rank higher. Continue reading

Optimizing Offline Engagement

Designing a great game takes immense skill, precision, and patience. From mechanics to aesthetics, mastering the intricacies of creating a consistent, compelling and unique experience can take a lifetime.

As if the challenge of creating products for an ever-changing audience wasn’t great enough, the struggle to stand out in an already oversaturated market can be the final nail in the coffin for even the most promising and talented studios. Ultimately, though, the market defines which games succeed. Very few are a “guaranteed success”, like cheaply-made movies in a beloved franchise. For small development teams, the feat is next to impossible. Continue reading

6 Easy Ways to Learn What Your Customers Really Think

When a young child learns to play piano, constructive feedback is a critical part of the process. To improve his or her performance, they need to know whether they’re doing things the right way.

The same goes for business. If you want to succeed, you need to know whether you’re doing the right things, the right way. Who better to give that feedback than your customers? Continue reading

[Gaming] What They Don’t Tell You About Kickstarter Campaigns for Indie Developers

Since 2009, Kickstarter has become a household name. They’ve turned digital crowdfunding from a niche industry into a massive global phenomenon (alongside similar services like Indiegogo and Fig). In the last seven years, Kickstarter has received an astonishing $3 billion in pledges to successfully fund over 120,000 projects across a wide variety of industries. This is nothing short of amazing. Continue reading

[Gaming] Turning Negative Feedback into Positive Tactics For Game Devs

As you already know, feedback is vital to the early development of your game. While Steam and other marketplaces have commenting systems, few players take the time to express mild disappointment or confusion; you only see those with strong opinions whether positive or negative.

So how do you get authentic (and potentially neutral) feedback? Playtesting, playtesting, playtesting! Continue reading