Charles Owen-Jackson

Recent Posts

[Gaming] Research Gaming Communities Before Building your Next Title

Posted by Charles Owen-Jackson on Apr 20, 2018 10:50:58 AM

3 minute read

 

There’s no better way to learn what your target audience wants than by being a part of the gaming community. In fact, researching gaming communities before you start working on your next title will help you find new market opportunities, optimize your advertising and ultimately help you give your audience what they want. That’s a whole lot better than investing your limited resources on the unknown.

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Topics: Gaming

[Support] Is Self-Serve Support the Panacea to Deflecting Tickets?

Posted by Charles Owen-Jackson on Apr 19, 2018 10:17:24 AM

3 minute read

The success of any business, regardless of industry, relies in large part on its ability to communicate effectively both with its customers and internally. That’s why selecting the right self-serve customer support platform is crucial – and it all starts with a strong, community-driven plan.

In this post, I will outline the key steps to take when producing an online community plan to prepare your organization for future success.

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Topics: Community

[Gaming] 5 Characteristics of a Great Gaming Community

Posted by Charles Owen-Jackson on Apr 16, 2018 9:53:48 AM

3 minute read


Maybe you’ve just released a fantastic game that’s the product of years of hard work and no small amount of monetary investment. Or, perhaps, you’re trying to raise the funds to turn your vision into a reality but no one seems to be taking notice of your effort.

If this sounds familiar, then it’s time to start thinking about the power of communities in the world of video games.

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Topics: Gaming

[Gaming] 3 Reasons Why Game Developers Must Encourage Mods

Posted by Charles Owen-Jackson on Apr 10, 2018 10:37:53 AM

3 minute read

When you’ve invested lots of time and money into building the perfect game for your target audience, it’s not easy to sit back and watch others tinker with your game and make it their own. But modding communities have proven time and again that the player can be every bit as creative as the developer.

Completely new games have even been developed from scratch, using the original game as little more than a rudimentary base. One only has to look at Skyrim – the most modded game in history – to see just how popular mods have become. The Skyrim modding community also serves as a prime example of why you too must welcome the creativity of modders.

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Topics: Gaming

[Support] Should You Build Your B2B Support Community from Scratch?

Posted by Charles Owen-Jackson on Apr 9, 2018 11:38:06 AM

3 minute read

In the old days, customer support was provided exclusively over the phone or by email. Oftentimes, this involved irate customers who spent time waiting in a queue or struggling to resolve issues by themselves.

Unfortunately, such complaints remain commonplace in the world of B2C businesses, but B2B organizations are under far greater pressure to meet and surpass their support obligations. In other words, B2B support teams simply cannot afford to rest on their laurels when the profit margins of their customers depend on their efficiency.

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Topics: Support

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