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Charles Owen-Jackson

Recent Posts

[Community] How Abandoned Communities Hurt Your Brand and How Best to Manage Them

Posted by Charles Owen-Jackson on Jun 19, 2018 9:23:25 AM

3 minute read

Given the social nature of the internet, online communities offer a very rewarding experience to customers, to the extent that they’re among the most valuable of marketing tools . In fact, having a thriving community to complement your product or service is a key selling point in and of itself.

As a place where customers connect with each other and have direct access to your team, a community serves as a one-stop informational resource to help people get the most out of their purchases.

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Topics: Community

[Gaming] How Gaming Communities Keep Old Games Fresh

Posted by Charles Owen-Jackson on Jun 18, 2018 9:35:15 AM

2 minute read

In the old days, gaming was a predominantly solitary affair. Sure, there were enormously popular titles, including little-known single-player games with intimate cult followings, but there were few opportunities for developers and players alike to build thriving communities.

Today, the power of online social communities has changed all that. We’re now even seeing entire genres and platforms (think the Amiga 500+ or Super Nintendo) being revived after decades of inactivity. In fact, there are now online communities dedicated to games that haven’t been in the charts for over twenty years, as well as a tendency to draw upon this nostalgia to inspire the development of newer takes on older titles.

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Topics: Gaming

[Community] Should You Gate Your B2B Community

Posted by Charles Owen-Jackson on Jun 15, 2018 11:19:56 AM

3 minute read

Deciding whether to gate your community or leave it open to the public is one of the biggest decisions you make when building your platform.

Gating long-form content is a common strategy with B2B marketing. But when it comes to giving your members a place to hang out (as is the case with your community support and feedback forums), it’s quite a different matter. Recent years have seen a shift towards the gated community model, particularly in the B2B sector. Although there are cases when it’s better to remain open to the public or adopt a hybrid model, gating user-generated content provides some clear advantages.

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Topics: Community

[Gaming] Supercharge Your Crowdfunding Campaign with Dedicated Player Forums

Posted by Charles Owen-Jackson on Jun 8, 2018 9:31:36 AM

3 minute read

It’s never easy to convince people to part with their money by investing in a project that’s barely in its concept stage of development. When it comes to gaming, however, crowdfunding through social communities is often an integral component that people enjoy almost as much as they enjoy playing the game.

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Topics: Gaming

[Support] Choosing the Right B2B Support Community Model

Posted by Charles Owen-Jackson on Jun 4, 2018 9:08:15 AM

2 minute read

Many B2B companies think online communities serve a single purpose: a place for like-minded consumers to share their passions. But this impression falls short; communities also offer a highly rewarding B2B experience, so much so that they now have a significant influence on competitive advantage.

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Topics: Support

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