Amol W.

[Gaming] ASO Quick Guide for Mobile Games in 2017

Hundreds of games are launched on marketplaces like iOS & Google Play every day. The primary challenge of indie game developers, therefore, is in being discovered. Without a massive budget and strategy to acquire 5 to 10,000 users per day, it is highly unlikely that your game will be featured in any major category. Continue reading

How to Make a Kick-Ass Game Trailer in 5 Easy Steps!

Nothing builds excitement for a new indie game like a mind-blowing game trailer. If you create something that is truly kick-ass, no gaming journalists or YouTuber can avoid mentioning your name; if not for your own benefit, for theirs.

So how do you do it? What are the fundamentals of crafting a super cool game trailer to market the heck out of your new indie game Let’s find out! Continue reading

How to Master ‘Owned Media’ for Your Indie Game in 3 Simple Steps

The first step in mastering Owned Media is to define it. To do that, you must understand the differences between the three basic vehicles you can use to attract players to your game. These are: Earned Media, Paid Media, and Owned Media. While Paid Media attracts users by investing in promotions and advertising, Earned Media are the kudos you get from users who are impressed by the quality of your game and possibly want more. Continue reading

[Gaming] 3 Indie Game Marketing Tactics That Actually Work

Today, game developers have a window on more audience insight than ever before, thanks to digital downloads and real-time user ratings on the internet. Add to this an abundance of readily available performance marketing tools, and game developers can quickly and easily obtain clear strategies to effectively market to any target audience. Continue reading