Amol W.

How to Make a Kick-Ass Game Trailer in 5 Easy Steps!

Nothing builds excitement for a new indie game like a mind-blowing game trailer. If you create something that is truly kick-ass, no gaming journalists or YouTuber can avoid mentioning your name; if not for your own benefit, for theirs.

So how do you do it? What are the fundamentals of crafting a super cool game trailer to market the heck out of your new indie game Let’s find out! Continue reading

How to Master ‘Owned Media’ for Your Indie Game in 3 Simple Steps

The first step in mastering Owned Media is to define it. To do that, you must understand the differences between the three basic vehicles you can use to attract players to your game. These are: Earned Media, Paid Media, and Owned Media. While Paid Media attracts users by investing in promotions and advertising, Earned Media are the kudos you get from users who are impressed by the quality of your game and possibly want more. Continue reading

[Gaming] 3 Indie Game Marketing Tactics That Actually Work

Today, game developers have a window on more audience insight than ever before, thanks to digital downloads and real-time user ratings on the internet. Add to this an abundance of readily available performance marketing tools, and game developers can quickly and easily obtain clear strategies to effectively market to any target audience. Continue reading

[Gaming] Power User’s Way of Distributing Game Press Releases Right!

The importance of creating a substantial buzz before the launch of your game cannot be over emphasized, or even emphasized enough! It is this buzz that provides the necessary boost to the efficacy of your press release when the time comes.

Note, however, that sending cold emails to a bunch of journalists won’t give you the desired results unless you’ve had prior communication with them or other major media sources in your industry. So make certain to establish a rapport with these press people before you start distributing content to them. Continue reading