Alok Chowdhury Content Marketing Manager

Improve Your Customer Service the Easy Way: by Automating and Scaling It

Are you looking for simple and effective ways to create a better online service experience for your customers? Play along with me here.

Imagine you’re the maître d’ of a renowned haute-cuisine restaurant. You’ve worked hard to create the most unique menu in town, a unique environment and immaculate interior design. The restaurant was built on your obsession with creating an unforgettable experience for your customers from the moment they step through your doors, and the 5 stars you regularly receive prove it. Continue reading

Building Your Self-Serve Customer Service Strategy? Avoid these 5 Common Mistakes

Building relationships with customers has never been more important than it is today. But at the same time, it’s also never been more challenging to do effectively. And one of the most important things companies can do to connect with consumers is to have a plan for providing effective self-serve customer service. Continue reading

How Online Communities Improve Customer Support

… or,  how to make your customers happy by letting them talk to each other

Customer-driven online forums and other forms of customer support communities are nothing new. It’s a successful strategy that’s been around for years, and there’s a good reason why: because a properly executed, self-serve support option not only emboldens a company’s brand, but it also leads to better revenues and customer retention. Continue reading

[Gaming] The Quest for the Perfect Gaming Community

Gaming communities have been around since before the advent of the internet as we know it. From the first BBS launched in 1973 to the online communities of today, players have been drawn together by their love of games.

They also provide several unique challenges, and those responsible for managing player communities in that industry must be at the top of their game to survive. Vanilla packaged the expertise they’ve gained over the year into this comprehensive 150-page NOVEL.

The idea behind this book is to summarize the body of knowledge that already exists on game communities but is not available in one single place. And quite a few of the issues discussed within this book, while known in the industry, have not been published at all (except for maybe in discussion forums).

Here is some of what you’ll find inside:

  • Determine the reason for your community
  • Don’t build your game before you launch your community
  • Leveraging Steam Early Access to build your player base
  • Getting your first 100 players
  • Simplifying your workflow
  • Finding the best moderators
  • Keeping resource overhead low
  • Gamer archetypes in every community
  • How to measure your success