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Adrian Speyer

Adrian Speyer is the Head of Community and Lead Evangelist for Vanilla Forums. Besides spending many years in digital marketing, Adrian has been building communities of all sizes for over 20 years.
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Recent Posts

How Community Helps to Increase Brand Loyalty

Posted by Adrian Speyer on Nov 22, 2018 5:10:52 PM

5 minute read

 
Brand loyalty is important. We all know that it’s true. The question we all ask is, how do we create loyalty around a brand?

There is no one way to create brand loyalty. But suffice it to say that you can’t build loyalty without trust. And a great way to build trust is to build a community of people who love your brand.

That’s exactly what Rinker Boats did, giving owners of their boats the opportunity to become enthusiasts, and further than that, to become ambassadors for the brand.

Let’s take a look at why brand loyalty matters so much, the strategy that Rinker boats used to create a community around their brand, and see the steps that you can take to make it happen for your business.

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Topics: Community

New Boilerplate Theme: A New Way to Create Beautiful Themes with Vanilla

Posted by Adrian Speyer on Oct 23, 2018 10:16:39 AM

3 minute read

 

 

When Vanilla Forums was created, one the core ideas was that you would get a small, lightweight forum that you could then build upon. While customizing the look and feel of Vanilla has always been one of the hallmarks of our platform, we wanted to offer even a better solution for designers who wanted to get their hands dirty while future proofing their design.

Recently I sat down with Isis Graziatto, our lead theme developer, who has spearheaded a new project to make it even easier to create beautiful, functional and responsive looking forums. The result is a new theme called Boilerplate. It’s a new way for our team to allow people to take their designs even further, while allowing us to have a bit more control as we release new features.

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Topics: Product

5 Tips for an Amazing CMX Summit Experience

Posted by Adrian Speyer on Sep 24, 2018 2:54:13 PM

4 minute read

It’s that time again, another CMX Summit is coming! It’s a yearly gathering of community builders and professionals of all levels that meet to connect and learn from each other. To me, it’s one the can’t miss events of the year and certainly most of you must agree, as the tickets are sold out. We are also sponsors once again for what is surely to be an amazing get together in Portland next week (October 1st until October 3rd).

This will be my third CMX Summit and I'm a seasoned conference veteran. With this in mind, I thought I would share my best tips to ensure you get the most out of CMX Summit. Of course, I work at a vendor, but like you, I manage a community as well -- and that is how I attend the event. So without further ado, here are my best tips to ensure you have an amazing experience:

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Topics: News

Do You Wanna Know a Secret? Secret Groups Now Available!

Posted by Adrian Speyer on Sep 12, 2018 9:50:00 AM

2 minute read

 

We recently did a release which included some very nifty features, like our new WYSIWYG (What You See Is What You Get) editor, and an exciting change for those of you using groups. Yes that’s right SECRET GROUPS ARE HERE! Before we delve into the details, let us do a quick review of the Group feature for those who don’t know about it.

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Topics: Product

Rich Editor: Enhancing Your Forum Posting Experience

Posted by Adrian Speyer on Aug 16, 2018 10:33:00 AM

5 minute read

After many months of development, we are very excited to unveil a new Rich Editor, an enhanced WYSIWYG  (what you see is what you get) experience. This project has been the culmination of much work amongst several developers on our team and we are so happy to finally share it with you.

(left to right: Vanilla Forums Developer, Adam Charron and  Vanilla Forums co-Founder Todd Burry chat with Head of Community, Adrian Speyer about the new rich editor)

Why even bother with a new editor?

Certainly, there are many people who will wonder why we bothered. Wasn’t our current advanced editor adequate? As with most things in Vanilla, we always strive for a better user experience and we drove to rethink the editor from the core. We paid careful attention to the kinds of editors people are now used to using, and what they have to expect.

As co-founder of Vanilla, Todd Burry noted “For most people our Advanced Editor was good enough, but we couldn’t have a true WYSIWYG experience, so we needed to move to a more modern architecture. Making this change will allow us to expand the editor for future features and projects we have planned in the not too distant future. This is only the first step, and the initial release for this project, but many exciting things are planned.”

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Topics: Product

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