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Adrian Speyer

Adrian Speyer is the Head of Community and Lead Evangelist for Vanilla Forums. Besides spending many years in digital marketing, Adrian has been building communities of all sizes for over 20 years.
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Recent Posts

5 Customers Extending Vanilla to New Heights!

Posted by Adrian Speyer on Jan 3, 2019 10:00:00 AM

3 minute read

Sometimes within a company you have these really great examples of how people are using your product, and somehow you only share it amongst yourselves. Sales people know the examples to share with prospects and our SuccessTeam™ who helped extend Vanilla certainly know them as well. However, somewhere along the line, we forget to show people publicly how our customers extend our platform. Well guess what?! Today we change that by sharing 5 customers extending the Vanilla platform. This is certainly not an exhaustive list, but a nice way to get your own creativity going.

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Topics: Product

Don’t Ship Your Community Without C.A.R.G.O!

Posted by Adrian Speyer on Dec 13, 2018 8:30:00 AM

10 minute read

One of the great things about being the Head of Community for a maker of online community software is an exposure to 100’s of communities. Another aspect of the role is also synthesizing ways to ensure success for new customers who launch a new community.

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Topics: Community

How Community Helps to Increase Brand Loyalty

Posted by Adrian Speyer on Nov 22, 2018 5:10:52 PM

5 minute read

Brand loyalty is important. We all know that it’s true. The question we all ask is, how do we create loyalty around a brand?

There is no one way to create brand loyalty. But suffice it to say that you can’t build loyalty without trust. And a great way to build trust is to build a community of people who love your brand.

That’s exactly what Rinker Boats did, giving owners of their boats the opportunity to become enthusiasts, and further than that, to become ambassadors for the brand.

Let’s take a look at why brand loyalty matters so much, the strategy that Rinker boats used to create a community around their brand, and see the steps that you can take to make it happen for your business.

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Topics: Community

New Boilerplate Theme: A New Way to Create Beautiful Themes with Vanilla

Posted by Adrian Speyer on Oct 23, 2018 10:16:39 AM

3 minute read


When Vanilla Forums was created, one the core ideas was that you would get a small, lightweight forum that you could then build upon. While customizing the look and feel of Vanilla has always been one of the hallmarks of our platform, we wanted to offer even a better solution for designers who wanted to get their hands dirty while future proofing their design.

Recently I sat down with Isis Graziatto, our lead theme developer, who has spearheaded a new project to make it even easier to create beautiful, functional and responsive looking forums. The result is a new theme called Boilerplate. It’s a new way for our team to allow people to take their designs even further, while allowing us to have a bit more control as we release new features.

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Topics: Product

5 Tips for an Amazing CMX Summit Experience

Posted by Adrian Speyer on Sep 24, 2018 2:54:13 PM

4 minute read

It’s that time again, another CMX Summit is coming! It’s a yearly gathering of community builders and professionals of all levels that meet to connect and learn from each other. To me, it’s one the can’t miss events of the year and certainly most of you must agree, as the tickets are sold out. We are also sponsors once again for what is surely to be an amazing get together in Portland next week (October 1st until October 3rd).

This will be my third CMX Summit and I'm a seasoned conference veteran. With this in mind, I thought I would share my best tips to ensure you get the most out of CMX Summit. Of course, I work at a vendor, but like you, I manage a community as well -- and that is how I attend the event. So without further ado, here are my best tips to ensure you have an amazing experience:

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Topics: News

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