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Adrian Speyer

Recent Posts

Rich Editor: Enhancing Your Forum Posting Experience

Posted by Adrian Speyer on Aug 16, 2018 10:33:00 AM

5 minute read

After many months of development, we are very excited to unveil a new Rich Editor, an enhanced WYSIWYG  (what you see is what you get) experience. This project has been the culmination of much work amongst several developers on our team and we are so happy to finally share it with you.

(left to right: Vanilla Forums Developer, Adam Charron and  Vanilla Forums co-Founder Todd Burry chat with Head of Community, Adrian Speyer about the new rich editor)

Why even bother with a new editor?

Certainly, there are many people who will wonder why we bothered. Wasn’t our current advanced editor adequate? As with most things in Vanilla, we always strive for a better user experience and we drove to rethink the editor from the core. We paid careful attention to the kinds of editors people are now used to using, and what they have to expect.

As co-founder of Vanilla, Todd Burry noted “For most people our Advanced Editor was good enough, but we couldn’t have a true WYSIWYG experience, so we needed to move to a more modern architecture. Making this change will allow us to expand the editor for future features and projects we have planned in the not too distant future. This is only the first step, and the initial release for this project, but many exciting things are planned.”

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Topics: Product

[Community] Driving Community Engagement with Marketing Automation

Posted by Adrian Speyer on Jun 12, 2018 8:00:00 AM

3 minute read

 

Automation. It’s a word that denotes simplifying repetitive tasks. Marketing Automation refers to a software your marketing department is probably already using to automate many repetitive tasks related to email marketing and website actions. It’s certainly very powerful and something that you, as the owner of your online community, want to explore in connecting to your activities.

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Topics: Community, Marketing, Product

[Case Study] How Acer Reduced Costs and Increased Their Community ROI by 500% using Vanilla Forums

Posted by Adrian Speyer on Jun 5, 2018 11:35:23 AM

6 minute read

 

Acer is one of the largest PC makers in the world. Its products include desktop and laptop PCs, tablets, servers, storage devices, displays, peripherals and more. One of Acer's top product lines is its gaming PCs and accessories, marketed under the Predator and Nitro brands.

We had a chance to talk with Brad Bliven, Senior Program Manager of Global Digital Services at Acer. Bliven was instrumental in getting the Acer community off the ground back in 2012. Since then, it's become a crucial channel for their service organization.

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Topics: Marketing, Product

[Community] Should You Enable Downvoting in Your Community?

Posted by Adrian Speyer on May 14, 2018 8:00:00 AM

3 minute read

I was recently reading about Facebook testing downvotes on their comments. Reddit co-founder Alexis Ohanian’s reacted by calling it “flattery”. Some people may not know this, but Vanilla has had a downvote feature since 2012. It’s part of our reaction system. The following is a screenshot of some of our reactions (14 customizable in all):

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Topics: Community

[Community] How We Grew Engagement In Our Internal Community by 1,000%

Posted by Adrian Speyer on May 1, 2018 8:03:18 AM

4 minute read

 

Recently we have seen some amazing engagement results with our own internal community. We thought it would be interesting to share how we made it happen and how you can do the same for your company.

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Topics: Community, Product

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