Customer advocates are especially powerful in B2B sales. After all, most purchasing decisions are pretty fraught — make the wrong call, and your internal reputation (not to mention your budget) will suffer the consequences. Knowing someone you trust likes a certain product can definitely sway your pick.
But how do you motivate your customers to spread the word in the first place? Here are several ideas for turning your most passionate customers into de facto members of your sales team. Continue reading →