3 Steps to Get Your Boss Invested in Community Management

In today’s digitally networked world, the key to growing any successful business is cultivating a passionately engaged community of users and fans online.

The fact that you’re reading this post tells me you don’t need any convincing on that point. But would your boss be so quick to agree? How about his or her boss? The CEO? Continue reading

How to Make Passionate Advocates Into Your B2B Sales Team for Free

Customer advocates are especially powerful in B2B sales. After all, most purchasing decisions are pretty fraught — make the wrong call, and your internal reputation (not to mention your budget) will suffer the consequences. Knowing someone you trust likes a certain product can definitely sway your pick.

But how do you motivate your customers to spread the word in the first place? Here are several ideas for turning your most passionate customers into de facto members of your sales team. Continue reading

Four Tips for the Community Manager in Mitosis Phase

Starting July 20th, over 150 thousand of the world’s pop-culture and comic fans will descend upon the San Diego Convention Center for the 48th annual Comic-Con (SDCC). Holding several Guinness World Records including the largest annual comic and pop culture festival in the world, it’s also America’s longest continuously-run comics and popular arts convention. Continue reading