20 Stats About the Benefits of Online Community Forums

3 minute read

February 12, 2020

20 Stats About the Benefits of Online Community Forums

We decided to take a closer look at this question and embark on some research to get to the bottom of it. Our research revealed a number of key statistics regarding the impacts and benefits of online communities, specifically branded communities and social media communities. 

Here are 20 key statistics found in our newest eBook, Online Communities: The Benefits and Impacts on Organizations, 2019:

Benefits and Impacts of Online Communities

Ultimately, this research report comes to five conclusions:

1. Engagement is the Biggest Challenge

Whether it’s an organization with a branded community, a social media community, or no community at all, engagement is still a challenge for all.

2. Online Communities Support Top Business Challenges 

Businesses with online communities have reported seeing successful outcomes in areas that those without a community struggle with.

3. Branded Communities Are The Most Effective

Branded communities are more effective than social media communities in addressing key business challenges. Respondents report overall higher levels of success with a branded community.

4. Having a Dedicated Community Manager Increases the Impact and Performance of Your Community

Branded communities with a dedicated community manager perform better in almost every area than those who don’t have a dedicated community manager.

5. Support Communities Are Likely to Have a Knowledge Base

Organizations who have an online community that is used for customer support are also likely to have a knowledge base as part of their strategy.

To learn more about these findings, we definitely encourage you to read the full report. You can grab your free copy of this report here

Benefits and Impacts of Online Communities

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Sarah Robinson-Yu

Written by Sarah Robinson-Yu

Sarah is the Content Marketing Specialist at Vanilla Forums. Prior to Vanilla, Sarah worked in the public sector where she led and coordinated the strategic framework and operational policy development of business processes.

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