Suites vs Best of Breed: 5 Things To Consider


When you set out to buy some new software, community forum software for example, you may be faced with the choice of going out and buying a product that best suits your needs versus using something that is offered by an existing vendor. Many software vendors offer a suite of products or features, usually anchored to a primary offering that your company has already purchased. It might tempting to think that going with an existing vendor will be easier and cheaper, but that’s not always the case. Before making a decisions, ask yourself the following questions:
Continue reading

The Changing Role of Facebook and Twitter for Customer Communities

It’s been several months since brands have come to realize that they are no longer going to be able to reach  their customers or fans organically on Facebook. For companies, Facebook, with it’s 1.3 billion users has become a big advertising platform with some great targeting tools rather than a social network.

Continue reading

Before You Close Your Comments or Community, Let’s Talk


Reflections One Year After PopSci Closed Comments

It has been more than a year since Popular Science shut down their comments. For those not aware, the main argument was noted here:

As the news arm of a 141-year-old science and technology magazine, we are as committed to fostering lively, intellectual debate as we are to spreading the word of science far and wide. The problem is when trolls and spambots overwhelm the former, diminishing our ability to do the latter.

Online Director Suzanne LaBarre added that “Even a fractious minority wields enough power to skew a reader’s perception of a story.” It was then suggested users could reach out in other ways:

There are plenty of other ways to talk back to us, and to each other: through Twitter, Facebook, Google+, Pinterest, livechats, email, and more.

Moving the comments off their platform, to be splintered and scattered to the wind, seems like a real shame.

PopSci is Not Alone.

This is not to pick on PopSci. There are examples of other companies closing discussion and pushing users off their platform. Continue reading