If there’s one thing that the world of Community Management is lacking, it’s enough confusing and unnecessary terms to refer to circumstances that are only occasionally relevant. I feel that as a blogger, it’s my duty to rectify this situation. In my defence, these are all terms that are actually used on the forums that I run. Without further ado:
Adding a community to your business can really help in promoting your business, increase your SEO and be a great support channel for your customers. At the same time, if you have invested in your community it deserves the appropriate attention to succeed. Your social media and marketing channels can work to help your community succeed, but you need to plan properly to use them effectively. Here are five common mistakes to avoid and ensure you are giving your community the exposure it needs.
If you use WordPress to publish your blog or as your website CMS, you can create a single sign-on connection with Vanilla Forums. People registered on your WordPress website or blog will be able to register as members and login to the forum without having to go through a separate registration process. The free WordPress plugin, makes it easy to integrate your WordPress website and your Vanilla Community. The following is a guide on how to get started.
Game publishing is a competitive business where success depends on many factors. Here are just a couple we know you think about:
- Conversion from free or trial to paying
- Player abandonment rates
- Finding gameplay bottlenecks that cause frustration
- Game lifespan
- Cross-selling other titles
One of the best ways to ensure success with these goals is the use of a branded community.
Last week Gmail was down for about 15 minutes all around the world and it caused a bit of a mass hysteria. It was a good reminder of how we’ve come to depend on reliable cloud-based software.
Vendors of cloud software, like Vanilla, have made a lot of progress ensuring that systems are up and running more than 99.95% of the time. Slowly, we are taking uptime for granted. We often forget that uptime is one of the primary benefits of cloud-based community software.