Facebook pages and groups are easy to set up. A couple of clicks and you’re in business. They are great when you are dealing with a small group of people, but don’t work as well when that group starts to get large. In fact, using Facebook can be detrimental to creating a community.
How Facebook Can Fail As A Community
Here are just some of the ways Facebook can fail as a platform on which to build your community:
Facebook has no “true” moderation tools: Pages can easily be over-run with spam. You can create a closed group and approve members, but this can cause friction getting people to join.
Lack of categories/structure: There is no way to organize content if the group’s discussions go beyond a single topic.
Lack of granular permissions: With Facebook groups, you are either a member or an admin. You can’t give someone limited access to help manage the page.