Earlier this year analyst firm IDC reported that the #1 social business initiative is creating online communities. Many companies, having seen the power of social media and customer-to-customer interactions, are now looking to create a cohesive ‘on domain’ community for their customers and partners rather than trying to manage interactions across multiple social networks.
Vanilla will be attending ForumCom on June 13th at the Kabuki Hotel in San Francisco.
“ForumCon is your opportunity to connect with and learn from the world’s leading forum and community managers.”
Let us know if you’ll be there! If you’re planning on attending, here’s a 20% discount code: Vanilla2013
Spam is the scourge of the internet and can do significant damage to your community if it is left unchecked. There are two kinds of spammers to worry about: spambots and human spammers. Bots are unintelligent software programs that automate the posting of spam and can usually be easily defeated since they are rigid in their behaviour. Human spammers present a greater challenge since they can bypass the traps that catch bots and can quickly change their behaviour.
Editor: In this two-part post, Patrick Groome, the administrator for the Penny Arcade forums, shares some of his community management best practices. Part 1 of this post can be found here.
4. Creating too many categories
Over specialising categories is a common problem that manifests itself differently in communities old and new. It most commonly manifests as a gigantic front page, filled with every possible permutation of the community’s general topic. A community about games might have separate categories for firstperson shooters, thirdperson shooters, side scrollers etc, where they would better be served with either a category marked “Shooters” or simply an overarching category marked “Games”. Continue reading →