Is your community part of a larger brand selling a product or a service? If this is the case, there are some simple opportunities to gain new memberships to your community. The following are some key moments in your sales funnel that can be fertile ground to increase your memberships: Continue reading →
The worst features in the world #1: Profanity filters.
Features are nice. Everyone likes features. If you look at a new piece of software, the first thing they’ll tell you about are the features. No matter which forum software you use, it’s going to have a ton of different plugins, addons, widgets, dongles. You know. Features. A word that sounds weird the more you say it. Features.
Talking about the features of your software that you like is super passe, so I’m going to buck the trend and talk about one that I don’t think anyone should use: profanity filters. You’ve probably seen or used one of these yourself; they take any naughty words from a specific list and either blank them out or replace them with something else. That seems good, right? I don’t think so. In fact I think it’s a manifestation of a larger problem within community management.
Continue reading →
In a recent meeting with a client, I was asked ‘What can we do to increase engagement.” It’s a question that we get a lot and one that sometimes leads to a difficult conversation about ‘change’. Sometimes you can make improvements by adding things but often you have to change things and change can be difficult.
Here are some DOs and DON’Ts to help make sure that changes to your online community have a positive outcome:
If there’s one thing that the world of Community Management is lacking, it’s enough confusing and unnecessary terms to refer to circumstances that are only occasionally relevant. I feel that as a blogger, it’s my duty to rectify this situation. In my defence, these are all terms that are actually used on the forums that I run. Without further ado:
Adding a community to your business can really help in promoting your business, increase your SEO and be a great support channel for your customers. At the same time, if you have invested in your community it deserves the appropriate attention to succeed. Your social media and marketing channels can work to help your community succeed, but you need to plan properly to use them effectively. Here are five common mistakes to avoid and ensure you are giving your community the exposure it needs.