Hi! Welcome to this, another blog, from me! I’m going to be sure to be really bright and cheerful, and to end as many sentences as possible with an exclamation mark! I read somewhere that being enthusiastic and cheerful would make my blog posts .5% more interesting to certain demographics! Please like and share!
Are you bored of that yet? I am. I’ve read countless super enthusiastic blogs written along those lines, to the point where it’s hard to really work out what they’re trying to say. They don’t have a voice, just a tone that they picked up from somewhere of how cheerful, enthusiastic people are supposed to act. I hear you ask “What does this have to do with forums? When are you going to get to the point? What happened to that joke about making this into a Breaking Bad blog? That had potential”. Well I’ll get to that. And no one is talking about Breaking Bad any more.
The problem I’m describing exists everywhere, communication becoming homogenised in an attempt to reach as many people as possible. People who deal with the public are encouraged to be a kind of warm, glassy-eyed friendly so that they don’t turn anyone off their product or service. It’s fine, it’s understandable, it’s corporate. It’s something that community managers should avoid like the plague.
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